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Task 7:

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  Video: In our video we used a teenage actor. This is because our target audience for the campaign is 16-24, therefore it needs to have a youthful appeal. We based one of the scenes at a party to further emphasize the youthfulness because partying is most associated around this age group which why our video perfectly targets our desired audience. We also based most the scenes in a school which also portrays youthfulness because school is associated around these ages. Furthermore in one of the scenes we used upbeat, party music. We did this to further grasp the audience attention by providing entertainment. The sound we used matches the vibe of our target audience because it can be played in parties. Additionally, the length of our video is 1:40 which is the ideal length for a video advert because it will keep the audience entertained and focused on the advert throughout the duration.  Social media: In regards to our social media post. We remained consistent by interacting wit...
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Task 6:

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  learning Outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief  Legal issues: One legal constraint faced during the planning and production stage is copyright . When planning an advertisement video, any images, logos, sounds or video footage must be original or legally licensed. Content taken from the internet cannot be used without permission, as it may be protected by copyright. During production, failing to follow copyright laws could result in the advert being removed or legal action being taken against us. Another legal constraint is human rights. We must ensure everyone  the right to privacy and protection from misrepresentation. During the planning stage, consent must be considered for anyone appearing in the advert. In the production stage, individuals must not be filmed without permission or shown in a way that could harm their dignity or reputation. Breaking human rights laws could lead to complaints and damage the campaign as w...
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