Task 7:
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Video: In our video we used a teenage actor. This is because our target audience for the campaign is 16-24, therefore it needs to have a youthful appeal. We based one of the scenes at a party to further emphasize the youthfulness because partying is most associated around this age group which why our video perfectly targets our desired audience. We also based most the scenes in a school which also portrays youthfulness because school is associated around these ages. Furthermore in one of the scenes we used upbeat, party music. We did this to further grasp the audience attention by providing entertainment. The sound we used matches the vibe of our target audience because it can be played in parties. Additionally, the length of our video is 1:40 which is the ideal length for a video advert because it will keep the audience entertained and focused on the advert throughout the duration. Social media: In regards to our social media post. We remained consistent by interacting wit...