Task 7:

 

Video:

In our video we used a teenage actor. This is because our target audience for the campaign is 16-24, therefore it needs to have a youthful appeal. We based one of the scenes at a party to further emphasize the youthfulness because partying is most associated around this age group which why our video perfectly targets our desired audience. We also based most the scenes in a school which also portrays youthfulness because school is associated around these ages. Furthermore in one of the scenes we used upbeat, party music. We did this to further grasp the audience attention by providing entertainment. The sound we used matches the vibe of our target audience because it can be played in parties. Additionally, the length of our video is 1:40 which is the ideal length for a video advert because it will keep the audience entertained and focused on the advert throughout the duration. 

Social media:

In regards to our social media post. We remained consistent by interacting with the can. In the video the actor drank the drink whilst in the social media post the actors touched the can. Consistency is conveyed because both interactions with the can emphasises our slogan #feelthefizz because both actors are touching the can. Furthermore, consistency is also conveyed in the colour scheme. All the adverts portray a red colour scheme because it represents the cans colour. Making it more memorable and eye-catching, giving the drink an identity. Furthermore we used teenage actors which shows consistency because teenage actors were used in the video as well. This further emphasising the that youthness of the drink portraying how it is most ideal for 16-18 year olds. By seeing teenage actors it makes the audience feel more connected with the drink which is why being consistent with the teenage actors is important. 

Billboard:

Regarding the billboard. We showed consistency through the slogan 'feel the phizz'. We consistently display this message to make the drink more memorable and eye catching, giving it a different feel that makes it look like its more than just a drink but more like an exciting activity. Youthness is also portrayed as the actor is a teenager, further emphasising the youthful vibe the drink possesses. This has remained consistent because teenage actors have been used in every adverts further emphasising the direction of the drink and who its aimed at. And finally the red colour scheme remains consistent as the background of the billboard is red, as well as all the added features such as the can, strawberry and the laces. Further emphasising the feeling of representation. Giving the drink a personality and aesthetic that can be easily distinguished. 

Target audience feedback: