Task 4: Personnel and job roles

 Learning Outcome 2 (U24) - Understand the behaviours, skills and attributes necessary within the advertising industry

P3 (U24) - Describe what skills are required for differing media industry job roles

I am working in a group with: jodie, yuval and matthew

Jobs in advertising industry:

- Editor, graphic designer, creative director, copywriter, media planner, production manager, social media manager, content strategist, market research analyst

jodie

mathew

yuval

Graphic Designer 

Key skills :

Creativity - they generate original and engaging design ideas

Proficiency in design software - they use design software to create professional visuals 

Visual communication - they communicate messages clearly through visuals 

Attention to detail - they ensure designs are accurate and polished

These skills help career development as the more work and creativity that goes into graphic design the more people that will see your graphics and therefore more brand awareness for the company. By creating more brand awareness it can set you up for promotion within the work place as you have made the company more reach more audiences therefore more well known. 

 

Digital Marketing Specalist 

Key Skills:

• Data analysis - they analyse data to improve campaign performance

• Creativity - they create engaging and original content

• Social media knowledge - they use social media platforms to reach target audience effectively