Task 6:

 learning Outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief 

Legal issues:

One legal constraint faced during the planning and production stage is copyright. When planning an advertisement video, any images, logos, sounds or video footage must be original or legally licensed. Content taken from the internet cannot be used without permission, as it may be protected by copyright. During production, failing to follow copyright laws could result in the advert being removed or legal action being taken against us.

Another legal constraint is human rights. We must ensure everyone the right to privacy and protection from misrepresentation. During the planning stage, consent must be considered for anyone appearing in the advert. In the production stage, individuals must not be filmed without permission or shown in a way that could harm their dignity or reputation. Breaking human rights laws could lead to complaints and damage the campaign as well as our reputation.

The final legal constraint is data protection. This is an important legal constraint during planning and production. If personal data such as names, images, or contact details are collected, this information must be used responsibly. During planning, it is important to decide how data will be collected and stored, and during production it must be kept secure and only used for its intended purpose. This ensures compliance with data protection laws and protects individuals’ personal information.

Ethical issues:

One ethical issue faced during the planning and production stage is gender equality. When planning the advert, it is important to avoid stereotypes that present males or females in a limited or unrealistic way. During production, both genders should be represented fairly and respectfully, without suggesting that one gender is superior to the other. Ethically, the advert should promote equality and avoid reinforcing negative gender roles.

Another ethical issue is health and safety. During the planning stage, potential risks must be identified, such as filming locations, equipment, or stunts. In the production stage, steps should be taken to ensure that everyone involved is safe and not put in danger. Ignoring health and safety could lead to accidents or injuries, which would be unethical and irresponsible.

A further ethical issue is targeting vulnerable audiences. When planning the advert, consideration must be given to who the advert is aimed at, especially if it could influence children or teenagers. During production, the content should not pressure viewers into unhealthy consumption or make them feel excluded if they do not buy the product. Ethically, the advert should be responsible and not manipulate vulnerable audiences.

Billboard:

The PhizzWizard campaign uses a billboard because it’s a quick and powerful way to grab attention in busy areas. Since people only see it for a few seconds, the colour scheme is really important because it helps the advert stand out from its surroundings and instantly catches the audience’s eye. Strong, vibrant colours create energy and excitement, which reflects the fizzy and refreshing qualities of the drink, while also helping key information like the brand name and slogan be clearly visible from a distance. The slogan “Feel The Fizz” is short and catchy, linking directly to the sensory experience of the drink and making it easy to remember. We also included an upbeat music track for digital versions to match the lively theme and appeal to a younger audience. The hashtag #FeelTheFizz extends the campaign onto social media, encouraging interaction and making the brand more recognisable. Together, these elements create a consistent visual identity and improve brand recognition.

Social media:

The PhizzWizard campaign also uses a social media post to target a younger audience where they are most active. Social media is important because it allows direct interaction through likes, comments and shares, making the campaign more engaging than a billboard. The colour scheme is still important as it helps the post stand out while people are scrolling and keeps the brand visually consistent. Strong, vibrant colours reflect the drink’s fizzy and energetic qualities and make key information instantly noticeable. Typography is also a key part of the design because the style and size of the font help show the personality of the brand. We used bold, modern lettering to make the name PhizzWizard stand out clearly on small phone screens, while also matching the energetic vibe of the drink. The slogan “Feel The Fizz” is short and catchy. All these elements work together to create a strong visual identity and increase engagement and brand awareness.

Video:

The PhizzWizard campaign also includes a video advert to create a more immersive and engaging experience for the audience. Video is effective because it combines visuals and sound, making it more dynamic and attention-grabbing than a static post. In the advert we used teenage actors, this is because we want to give the campaign a youthful vibe because our target audience is aimed at 16-18 year olds, by using actors of this age group, it makes the target audience feel more related to the campaign as they like its more specific and cultured for them. Fast-paced editing and close-up shots of the drink opening and fizzing make it feel exciting and refreshing. Music is a key element in the video because it sets the mood and influences how the audience feels about the product. We chose an upbeat, high-energy track to match the lively theme of PhizzWizard and appeal to a younger audience. The slogan “Feel The Fizz” is repeated at the end of the video to make it memorable and reinforce brand recall. All these elements work together to create a strong brand identity and make the advert more impactful.

P2:

Resources and personnel:

The Phizz Wizard campaign will require resources and personnel in order to successfully produce the video advert, social media content and billboard advert. 

• A camera is used to film the video advert and capture high quality images of the Phizz Wizard can and actors. 
• A microphone is used to ensure that there is clear and professional sound quality for dialogue and diegetic audio in the video advert.
• Lighting equipment is used to create a magical and vibrant atmosphere which enhances the visual effects of the magic coming from the can.    
• Green screen or plain background allows the magical elements to be added easily in post production for both the video and social media boomerang. 
• Photoshop/editing app is used to edit the video advert which includes cutting clips, adding sound and applying visual effects as well as used to edit and create the billboard advert and social media post including adding the magical effects and branding. 
• Laptop or computer is essential for all the editing, production, work and file management. 
• Videographer is responsible for filming all shots for the video advert. 
• Photographer takes high quality still images for the billboard and social media advert. 
• Editor edits both video images to ensure consistency across all platforms
• Actors and models appear in the video advert and billboards to represent the target audience and show the product in use. 
• Director oversees the creative vision of the video advert and ensures the concept is followed. 
• Marketing manager manages the overall campaign and ensures all platform align with the brief. 
• Social media manager uploads content, monitors engagement and responds to audience feedback using the campaign hashtag

This combination of resources and personnel ensures the campaign is produced to a professional standard and remains consistent across all media platforms. 

Item	Rate	Total
Billboard space	Monthly rate of £4000 (2 months)	£8,000
Graphic designer	Monthly rate of £22,400 (22,400/4 = 5,600 per week) (5,600 × 2 weeks)	£11,200
Camera	Monthly rate of £89 (89/4 = 22.25 per week) (22.25 × 2 weeks)	£44.50
Laptop	Monthly rate of £112 (2 months)	£224
Adobe subscription	Monthly rate of £60	£60
Editor	Monthly rate of £1,600 (1,600/4 = 400 per week) (400 × 2 weeks)	£800
Access to set	Free	£0
Social media manager	Monthly rate of £800 (1 month)	£800
Photographer	Daily rate of £250 (1 day)	£250
Marketing manager	Monthly rate of £8,960 (2 months)	£17,920
Director	Fixed project fee	£5,000
Videographer	Fixed project fee	£2,500
Lighting	Monthly rate of £170 (2 months)	£340
Green screen	£130	£130
Microphone	£60	£60
Actor	£80 x 3 actors	£240
Total campaign budget		£47,568.50

Form:

In the Phizz Wizard campaign the form of advertising has been carefully chosen to suit the target audience and clearly communicate the idea that the drink gives you "magic" that makes your worries disappear. The campaign uses a combination of video, social media and billboard advertising to create a strong cross media presence and ensure that the message is consistent and clear across platforms. A video advert is used as the main element of the campaign because it allows the story to be told in an engaging and emotional way which shows the contrast between having a bad day and instantly feeling better after drinking the can. Instagram and Tiktok have been chosen over Facebook because they are the most popular platforms for 16-18 year olds and focus on short, fast paced visual content which is more likely to go viral. The use of the boomerang on social media with magic spilling out of the drink and a hashtag such as #FizzItUp or #FeelTheFizz encourages interaction, sharing and brand recognition. A billboard advert has been included aswell in order to maximise visibility in public spaces and create a bold visual impact using strong imagery of the magic travelling through the body to quickly communicate the products effect. Together these platforms work to reinforce the campaigns message, increase brand awareness and appeal directly to a young audience in a visually exciting and memorable way. 

 Genre:

The genre of the Phizz Wizard campaign can be described as magical, uplifting and relatable. It blends elements of fantasy with everyday situations to engage the audience and create a positive emotional response. By showing someone having a bad day that instantly improves after drinking the can the campaign uses a relatable scenario that many young people can connect with whilst the magic effects add an exciting and playful twist. Alongside this sense of reliability the campaign strongly incorporates elements of wonder and escapism which is shown through the visual magic spilling from the can and flowing through the character. This creates a light heated and imaginative atmosphere that makes the product feel fun and powerful. The combination of fantasy visuals, emotional transformation and energetic storytelling builds excitement and curiosity which encourages the audiences to associate the Phizz Wizard with happiness, relief and enjoyment. Overall the genre is a mix of magical fantasy, positivity and relatability which is designed to entertain the target audience and emotionally connect them to the idea that Phizz Wizard can turn an ordinary or bad moment into something special and magical. 

 
Content:

The Phizz Wizard campaign will be shared across platforms that are most popular with the 16-18 target audience mainly social media platforms such as Instagram, TikTok and Youtube alongside a billboard advert. Using these platforms increase the chance of capturing the attention of young people and clearly communicating the core message of the brand. The video advert will tell a short story where a character is having a really bad day, feeling stressed and overwhelmed until their friends ask them to come out with them. At first they neglect it but then they go out with their friends and drink a can of Phizz Wizard. Once they drink the moment feels magical and all their worries fade away showing the drink as something that transforms mood and creates positivity. The social media advert will be a short, eye catching boomerang of the can with magical effects spilling out to visually represent the idea of "magic in a can" supported by a clear hashtag such as #FizzItUp or #FeelTheFizz to help build brand identity and encourage sharing. The billboard advert will be an A3 landscape design showing a women drinking Phizz Wizard with the magic visibility travelling down her throat which creates a striking and memorable visual. The billboard will be placed in busy areas near schools and colleges to reach the target audience directly and the images of it will be shared on social media to extend its reach. Overall all 3 platforms work together to deliver a consistent message of fun, escape and magic which helps the campaign feel connected and recognisable across media platforms. 

Storyboard:

Research into competitors:

 Researching PhizzWizards’ closest competitors is essential to the brands success, as it enables a better understanding of what rival brands are offering that resonates clearly with their shared target audience. By looking into the surrounding competitors products, strategies, and tactics, PhizzWizard can make an educated and informed decision on how they wish to proceed with their campaign and production. It can also open numerous opportunities for carter soft drinks’ if their competition are failing to meet their customer wants and needs efficiently. 

A direct competitor to PhizzWizzard is Tango, a fizzy soft drink known for its bold and tangy fruit flavours, primarily including orange, apple and strawberry smash. This raises immediate attention to PhizzWizard as both brands feature an underlying fruit flavour, strawberry, and target young consumers with striking colours and enagaging marketing campaigns. This thus makes Tango a large competitor in the fizzy drink industry and hence a big competition to the PhizzWizard drink. In pricing terms, Tango is viewed as a relatively affordable drink targetted at the mass market. it is typically sold at supermarkets, local convenient stores and fast food chains which suggests that PhizzWizard should adopt a similiar strategy in order to compete with them directly in targetting young adults. If Phizzwizard decide they want to compete differently, they have the option to differentiate themselves through another form of display.

Distribution is also key when it regards competition. Tango are lucky to benefit from wide availability across supermarkets, corner shops, and more This high level of accessibility increases brand visibility and impulse purchasing. For PhizzWizard to compete effectively, it should aim for multi-channel distribution, ensuring presence both in physical retail stores and potentially through online grocery platforms such as supermarket delivery services. Limited distribution would weaken brand awareness compared to established competitors. Tango is well known for its loud and advertising style. For example, Tango’s “You’ve Been Tango’d” campaign became iconic among young audiences for its exaggerated humour and chaotic energy. Similarly, the advert for Fanta often uses bright colours, surreal humour and fast-paced editing to appeal to Gen Z consumers. additionally the recent “Fanta Wanta” campaign by Fanta uses fantasy elements, animated graphics and exaggerated reactions to emphasise fun and individuality. This is similar to Tango’s exaggerated branding and both brands position themselves as rebellious and playful. Therefore, PhizzWizard appears to share these similarities. Bright colours, fruit-based flavours and a youthful target audience means Phizzwizard operates within the same psychographic as competitiors. Overall, competitor adverts within the fizzy drink industry share common features as well as a strong presence across social media platforms such as TikTok and Instagram. Thus, to ensure Phizzwizard are successful, these similiarities shall be played to its advanatge as well as avoid it looking like a 'copycat' or 'knock off'.

 

Campaign Objectives:

The main objective of our campaign is to introduce and promote our new fizzy drink called Phizzwizzard to as many people as possible and encourage them to try it for the first time. We want to create excitement around the drink’s fun and also nostalgic flavour of strawberry laces and show it as something that instantly boosts your mood. By using a social media post, a billboard and a boomerang style video clip, we aim to reach a wide audience, build strong brand awareness and ultimately sell as many of our product as possible by making Phizzwizzard look like the perfect drink after a long day, which also can effectively boost your whole mood and isn't just your regular daily drink. Overall, this campaign will focus on making Phizzwizzard stand out from competitors by highlighting the unique flavour and colourful branding, as well as the feel good message about it. This being done ensures it'll become a memorable and exciting choice for everybody to purchase consistently. Our main target audience for this will be 16-18 year olds who are highly active on social media and are stereotypically automatically drawn to colourful and nostalgic products, but this campaign will also appeal to a wider mass audience who enjoy trying new drinks that look more exciting and unique compared to other drinks.

 

Campaign Purpose:

The purpose of the campaign is to successfully launch Phizzwizzard by making it stand out as a fun and exciting new fizzy drink that people will want to try. We want to build strong awareness of the product by highlighting specifically the unique strawberry laces flavour and creating a memorable image of the brand in people’s minds. The campaign is also designed to connect with the audience emotionally by showing Phizzwizzard as more than just a drink, but also as something that can lift your mood and turn a bad day into a better one. By using a mix of advertising methods, in our case a social media post, billboard and a boomerang video clip, we aim to reach different types of people and ultimately persuade customers to buy and regularly choose Phizzwizzard as their typical drink. This will help establish customer loyalty from the very start, making Phizzwizzard feel like a drink that people associate with happiness, fun and nostalgia every time that they see it or taste it. This campaign is mainly aimed at 16-18 year olds who are influenced by popular trends at the time, as well as social media content, whilst still being broad enough to connect with a mass audience looking for a refreshing and mood boosting drink.

 

Target Audience:

The target audience for this campaign should be aimed for teenagers and young adults aged 16-21. This age group is ideal because they are highly active on social media, making them more likely to see and engage with our online posts and boomerang style video content. They are also drawn to these types of fun, colourful and nostalgic products so that the strawberry laces flavour and branding will strongly appeal to them by reminding them of their childhood and more specifically sweets that feel like a bit of a throwback to their childhood. People within this age bracket often look for affordable sweet like treats that boost their mood after a long day at school or work, which positions Phizzwizzard as the perfect refreshing kind of drink that is popular for people around this age bracket. By targeting 16-18 year olds specifically, the campaign can be suited specifically to their interests, which overall manages to make it more effective in building brand awareness and encouraging purchases from people around the ages of 16-18 years old. The primary target audience as stated in the brief is for 16-18 year olds. This is the case as this age bracket are the most active on social media and most likely to engage with our campaign content. A secondary audience of 19-21 year olds is also included because they still relate to the nostalgic theme and have more independence and spending power, which manages to help increase overall sales and reach for our product to be as popular as possible. 

Research into Conventions:

Some conventions used within these adverts to engage and appeal to our target audience of people aged 16-24 years-old. We have a main objective of introducing and promoting our Phizzwizzard fizzy drink in attempt to encourage people to try the drink for the first time. We are advertising it as a nostalgic drink that floods back memories and pretty much instantly boosts your mood when you try the drink. This sweet flavoured drink is basically giving you a sugar rush and acts as an adrenaline rush. 

We also have hashtags #FeelTheFizz & #FizzItUp, which are used as a way to promote our product too. We want this hashtag to increase our popularity even further by becoming a noticeable tag for our brand image so that people automatically recognise our product and just Phizzwizzard as a whole.

Our colour scheme is a red colour because that links to strawberry laces which is the flavour of our fizzy drink in this campaign. We chose red primarily as that's the traditional colour of strawberry laces, making it suitable for this campaign.

 

Treatment of Video:

Advert Title - Phizzwizzard Spring Campaign 2026

GROUP CONTACT DETAILS:

Matthew Page - 07810486675, matthewpage2008@gmail.com

Charlie Goldfarb - 07896880824, chargold74@gmail.com

Yuval Hadas - 07834355211, yuvalhadas@gmail.com

Jodie Bluston - 07850691214, jodiebluston@gmail.com

• Logline - The logline of our campaign is somebody's had a bad day at school and then they get home feeling exhausted and tired, until they have the fizzy drink and suddenly it unleashes magic and makes them feel better and more alive

 

Act 1 - The person in the advert starts off at school looking quite moody and tired, this is before having the drink

 

Act 2 - The scene changes to the actor at home laying on her bed, clearly feeling exhausted and worn out after a long day at school. This is the case until her friends arrive at her house asking her to come out, despite her refusing her friend hands her the phizziwzzard drink. At the end of this act the actor drinks the drink.

 

Act 3 - The whole video changes as the girl that was feeling downcast and tired earlier in the day is now at a party feeling as energetic as ever, this clearly shows the effect that the drink has.

 

Research Into Conventions:

In our Phizzwizzard campaign, we used several key advertising conventions to engage our target audience, this including for example taking inspiration from well known drink brands like Coca Cola. One of the main conventions we used was a bold and consistent colour scheme, which was particularly red, which links directly to the strawberry flavour and helps the product stand out visually on our billboard and social media content. We also created a catchy slogan, ‘Feel the Phizz’, which follows the common convention of using short, memorable phrases to make the product stick in the audience’s mind. In our advert and social media video, we focused on clear product placement and energetic presentation, using lively visuals to reflect the fizzy, exciting nature of the drink and appeal to a younger audience. 

 

In Coca-Cola adverts, such as the well known Christmas campaign with the ‘ Holidays are Coming’ slogan and iconic red trucks, the brand uses bold red visuals and simple but phrases to make it instantly recognisable, often focusing on themes of togetherness by showing people sharing a Coke. Our campaign follows these same conventions of clear branding and strong messaging, but instead leans more into excitement and nostalgia by using energetic moments and throwback elements to connect with the audience, while still aiming to capture attention and make the product memorable in a similar way.

Other adverts also follow similar conventions across different formats. Billboard adverts do this through strong branding and minimal text and ensuring the message is instantly recognisable at a glance. Video adverts, like Coca Cola’s Christmas campaigns, use music and emotional storytelling to highlight themes such as togetherness whilst still keeping the product central. On social media, adverts adapt these ideas into shorter and more energetic content, often using nostalgic or relatable moments to quickly engage audiences.

Billboard:

In our billboard advert we will focus primarily on our colour scheme as red, this is because it's a strawberry lace flavour drink which is obviously red too. We've got two hashtags, which in this case are #FizzItUp and #FeelTheFizz. These are related heavily to our drink as it's a fizzy drink and we want people to 'feel the fizz', because the whole idea of the drink campaign is that when you taste the drink you feel the magic and it automatically lifts your whole mood. As for our iconography, we're using strawberries because that is one of the main parts of this campaign as the whole flavour is based off strawberry laces, making it an important part of our campaign.

Social Media Post:

For our social media post we will focus on keeping our strict red colour scheme. We'll make sure to include this in all our three advertising methods because we want red to remain the main colour so everybody recognises us instantly. We'll also use our logo constantly throughout the social media post to maintain awareness of our brand and just so we're always recognised immediately. Our two hashtags #FizzItUp and #FeelTheFizz will appear in the caption in our social media posts, and people will be able to click on the hashtag and when that's done all our other content will show up too.

Video:

For our video we'll include our logo towards the start and finish of the video so that people recognise and remember us. You'll also see the phizzwizzard logo throughout the vast majority of the video as that'll appear on the can of the fizzy drink which is obviously the main focus of the video. The colour red will appear for most of the video too as that's how we want to be recognised just by sticking with our red scheme and a little bit of white too as a contrasting colour so that it stands out too, rather than just plainly red the whole time.

Here is the other video you need, please add this to Matthew's video in Task 4. You also need to copy and paste the description that Yuval shared on the Teams page. 

 

Graphic Designer: 

Key skills :

Creativity - they generate original and engaging design ideas

Proficiency in design software - they use design software to create professional visuals 

Visual communication - they communicate messages clearly through visuals 

Attention to detail - they ensure designs are accurate and polished

These skills help career development as the more work and creativity that goes into graphic design the more people that will see your graphics and therefore more brand awareness for the company. By creating more brand awareness it can set you up for promotion within the work place as you have made the company more reach more audiences therefore more well known. 

 

Digital Marketing Specalist: 

Key Skills:

• Data analysis - they analyse data to improve campaign performance

• Creativity - they create engaging and original content

• Social media knowledge - they use social media platforms to reach target audience effectively

Concept of the campaign:

The campaign revolves around the concept that Phizz Wizzard contains magic that instantly transforms your mood. The main idea of the campaign is that after having a bad day filled with stress and worries drinking a can of Phizz Wizard feels like magic which makes all negativity disappear. This concept strongly appeals to the target audience as it reflects real emotions that young people experience and offers the drink as a fun, uplifting escape. The magical transformation will be clearly shown across all platforms including the video advert, social media and billboard to maintain consistency and strengthen brand identity. In the video advert, it will be made visibally clear that the main character is experiencing a long, bad day that never seems to end. the audience walks through this day with lily, the main character, almost experiencing the boredem with her as she completes school and has a dull drive back to her home. This is all meant to contrast with the joyful carefree atmosphere she enters after being convinced to go out with the magical helping hand drinking Phizz Wizzard offered. seeing lily with her friends and enjoying herself for once reinforces the idea that the drink has magical powers that everyone should benefit from. This concept not only plays on the wizard part of phizz wizard by connotating the drink with magic but also makes people want to buy the drink as they may want to feel uplifted and good like the girl in the video advert. This same message is echoed through the social media boomerang where magic spills out of the can using the hashtag #FizzItUp or #FeelTheFizz, as multiple hands try to grab the drink in a desperate attempt to 'feelthefizz'. Fin
ally this same vibe will be highlighted through the billboard advert that spotlights magic flowing through the human body as the drink is being consumed. 

All together these elements communicate a clear, engaging and consistent message that Phizz Wizzard is not just a drink but a magical experience that turns negative emotions and experiences into replenished positive ones. Similar to red bulls "give you wiiings" campaign, our campaign will make people feel ecstatic to taste the unique drink. In the social media advert we will create a boomerang short clip to post on the phizz wizard socials which includes magical elements and effects going into the can as multiple hands fight to grab it. The can will be place in the middle of a table as chaos erupts from the surge of people reaching for the can at the same time. Essentially the picture we want to paint will highlight that everyone wants to 'feelthefizz' and will fight for it, it is that good. This keeps the continuity of the campaign with the magic aspect and therefore when marketing and advertising phizz wizard audiences will understand that this is part of the same campaign and therefore will make connections between the social media and the video advert leading to more followers on social media platforms including more likes and shares and therefore more exposure and brand awareness. The billboard advert will be a still image of a mans hand, proudly holding the drink outwards as the label of phizz wizard is bright and clearly on show at the front and strawberry laces emerge from the can, making the flavours look immersive and alive. Whilst he is holding the drink, magical droplets are seen dispersing down and throughout his body. This shows consumers that phizz wizard magically surrounds you and thrusts a joyful and magically experience upon you, making you feel good and continuing the brand campaign continuity which people will recognise whilst driving or walking past.