Unit 20 and 24

Task 2 : Discuss Technology (U24: P2, M1) Convergence is a key area that Carter Soft Drinks should exploit, and it is important that you let them know what the opportunities are for utilising convergent technologies.   Learning Outcome 1 (U24):  Understand the products that are produced within and across media industries     Pass  Merit  Distinction  P2 (U24): Explain the use of converging technologies within an identified sector   M1 (U24): Discuss how the industry has utilised developments in technologies   Convergence - The merging of different media forms, technologies and platforms into a unified whole.   Pre - production:  Production:  Post - production: Advertisement and marketing: Production technologies:  One way that advertisement industries have utilised the development of technology is through HD video production or videos with 4k quality. This provides more sharper, visually pleasing videos which views a...

Task 1 : Research Portfolio (U20: P1, M1 U24: P1)     Learning Outcome 1 (U20 ): Know how existing advertising campaigns embed advertisements across a range of media products      Learning Outcome 1 (U24): Understand the products that are produced within and across media industries     P1 (U 20): Describe an existing media advertising campaign   Pepsi Nutmeg Royale: https://uk.video.search.yahoo.com/search/video;_ylt=AwrijD1UrOBpNUMbw4FNBQx.?p=nutmeg+royale+pepsi&type=E210GB714G0&fr=mcafee&fr2=p%3As%2Cv%3Ai%2Cm%3Apivot https://uk.images.search.yahoo.com/search/images;_ylt=Awr.rCJQrOBpLwIABagM34lQ;_ylu=Y29sbwNpcjIEcG9zAzEEdnRpZAMEc2VjA3BpdnM-?p=nutmeg+royale+pepsi&fr2=piv-web&type=E210GB714G0&fr=mcafee#id=1&iurl=https%3A%2F%2Fcdn.klfoodie.com%2F2022%2F12%2FPepsi-Nutmeg-Royale-Key-Visual-1536x862.jpg&action=click https://uk.images.search.yahoo.com/search/images;_ylt=Awr.rCJQrOBpLwIABagM34lQ;_ylu=Y29sbwNpcjIEcG9zAz...